Seminars and Workshops

Use Lyn Falk’s expertise to help make your business more profitable

Lyn Falk Seminar
National speaker, Lyn Falk, has spoken to thousands of business owners, retailers, interior designers and students over the past 25 years, about the importance of design on the bottom line. After hearing her speak, you’ll never look at your built environment the same way again.

Expand your mind today for a more profitable tomorrow

Topics include:

-Store Designs that Move Minds & Merchandise – Designing a profitable retail interior for YOUR target market
-Creating a Powerful Customer Experience
-Proven Display Tactics and Visual Merchandising Techniques
-Creating a Memorable Downtown Experience
-The New Design Paradigm Based on the Immutable Laws of Nature – Understanding Left-Brain, Right-Brain Decision Making (CEU credits available for Interior Designers)

Or, we are happy to create a seminar to fit your audience’s specific needs.

"You've given our customers such important guidance..."

“…Thank you for your time and your willingness to share your vast knowledge with our franchises. You were a key component to the overall success of the convention.”

— Dan Sterling, CEO of Breadsmith Franchising, Inc

“What a gem we have found in you! You have made such a tremendous difference in our industry, Your expertise in visual merchandising is so valuable…You have given our customers such important guidance with your creative ideas in retailing, visual merchandising and display.”

— Janet Sperstad, Education Events Manager at Aerial Company Inc., Milwaukee, WI

“The show was a huge success and we received an over-whelming response to your conference session…the presentation was informative and thought provoking. Some comments from attendees were: ‘Execution of topic was delightful and very up beat’ ‘Fantastic sensory stimulation!’”

—Jeannie Anderson, Conference Coordinator from GlobalShop, Chicago, IL

Past Speaking Engagements


AERIAL (Professional Salon Industry)*
Aqua International
Capital City Distribution (Comic Book Industry)
Chain Store Age Executive SPECS Conference Display & Design Ideas
Empty Storefronts Conference 2015
Face & Body Conference & Expo (Skin Inc.), San Francisco, CA
Futon Assoc. of North America Expo & Conference
GlobalShop*, Chicago, IL; Las Vegas, NV
Hearth Products Assoc.
Int’l. Council of Shopping Cars Fall Convention
International Casual Furniture & Accessories Market
International Council of Shopping Centers*
Mercury Marine/Quicksilver
– Canadian Dealer Conference
– International Sales Conference
– New Zealand Dealer Conference
– Women Marine Professional Seminar
National Booksellers 2014
National Cooperative Grocers Assoc., Albuquerque, NM
National Main Streets Conference, 2014, Detroit, MI; 2015, Atlanta, GA; Milwaukee, WI 2016; Pittsburgh, PA 2017
National Main Streets Webinar 2016, 2017
National Shoe Retailer’s Assoc.* Conference – Keynote, Breakout, Las Vegas, NV
National Shoe Retailers Assoc., Educational Leadership Conference, November,  Hollywood, FL 2014
National Symposium on Healthcare Design*
National Town Meeting on Main Street, Boston, MA
NeoCon World’s Trade Fair
The Retail Design & Construction Conference & Expo
Sears, National Visual Presentation Managers Conference*
Sta-Rite – The SPDA Conference
Zoo & Aquarium Group Conference, Rocky Mountain Gift Show
Invited to Speak at the World Congress on Environmental Design for the New Millennium, Seoul, Korea


American Marketing Assoc.
Chicago Design Show
Chicago Merchandise Mart, Tuesday Design Forum
Chicago’s Center for Green Technology
Chicagoland Home Expo
Corporate Practice Institute
CSI’s (Construction Specifiers) “Building the Sustainable Future”
East Coast Hobby Show
Environmental Law & Policy Ctr, Chicago Green Restaurant Assoc.
The Field Museum, Chicago, IL




American Institute of Architects (AIA)/Int’l Interior Design Assoc. (IIDA)
Wisconsin Convention
American Society of Interior Designers (ASID)-Wisconsin Chapter
Annual Governor’s Conference on Downtown Revitalization*
Keynote, Breakouts
Center for Advanced Technology & Innovation
Energy Center of Wisconsin – Better Buildings: Better Business Conf.*
Hallmark Building Supply
The Institute of Beauty & Wellness 20-Year “All Company” Conference
Interior Design Coalition of Wisconsin
Int’l Interior Design Assoc. (IIDA) – Wisconsin Chapter
Madison Gas & Electric, Marketing Tools Programs*
Milwaukee Small Business Times Expo
Milwaukee Metropolitan Builders Assoc.*
Ozaukee County WI Women’s FOCUS group
Racine-Kenosha Builders Association
SE2 Leadership Conferences
Urban Ecology Center* – Milwaukee, WI
What’s Next Event, ASID Wisconsin Conference 2015
Wisconsin Credit Union League Marketing Conference
Wisconsin Green Building Alliance*
Wisconsin Interior Design Career Day*
Wisconsin Milestone Conference
Wisconsin Resale Retailers Association
Women in Business Conference*

“After your presentation, you made me realize that my self-set goals are attainable – just not over night. You have given me hope. You have given me a light at the end of the tunnel! You are my valium! As I stated, I do not participant in most programs / presentations. I am a skeptic. With your presentation, I was the sponge that saturated every word you spoke. In fact, I have to admit, I was sorry it had to end. I wanted more. I left as a sponge totally saturated and dripping with information. I can’t wait to share everything you presented with our dealers! I have no doubt that anyone who takes advantage of your presentation and personal consult will benefit in increased sales.” — Catherine BeCraft, Proprietor of River District Antique Mall

Lyn would be honored to inspire, engage and educate your team.