Retailer Feature: Fyxation Bicycle Company


Fyxation manufactures urban bicycles that are both artistic and durable so that city cyclers can smoothly navigate downtown streets. The local brand sells bikes and accessories online and at their brick and mortar location on Humboldt Blvd. Fyxation has shown their support for other local businesses by designing custom bicycles to commemorate their milestones, such as the Lakefront Brewery 30th Anniversary bike. They have also celebrated Milwaukee with a custom Milwaukee Flag bike (included in our display). They compliment their bicycle offerings with  accessories that are fun and functional, including leather crafted beer and wine caddies, cycling apparel and water bottles.

We wanted Fyxation’s bikes to be the star of their display, so we suspended two of them in front of a bike accessory-filled sleigh flying over a local neighborhood skyline. Our team topped the display off with a Rudolph-esque red nose for the bike in the lead, twinkling lights, and falling snowflakes made from bicycle parts, like gears and handlebars.

To see Fyxation’s merchandise in person, visit our window display in the Germania Building, located at 135 W. Wells Street, or Fyxation’s brick and mortar store at 2943 N Humboldt Blvd in Milwaukee, WI.

Are you ready to turn heads and increase sales with a custom display of your own?

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