We salute the “indies” (the independent store owner). The fourth+ generation merchant. The shopkeeper who hung out their shingle with blind hope. We hail to the Main Street directors, the BID directors, the economic development professionals, the thoughtful developers, and the city planners who recognize the value of a vibrant downtown. We thank the bankers, the landlords, and the elected politicians who said, “yes” not because, “We live here, too”, but because they know a bustling downtown is bigger than all of us.
We understand business. We understand retail. We understand downtown revitalization.
Scroll down to see how we can help…
We spend time in your community. We stroll, shop, meander, inquire, take photos, and just plain participate in your community from morning to evening. We look at the physical foundation/structures, and the level of emotional engagement that takes place throughout the day. We experience and analyze your community through all six senses. We rate the level of vibrancy, and determine what’s working and what isn’t. We find the holes and identify opportunities.
Then we find answers and solutions. We’ll create a map that shows you how to improve your visitor’s experience. And yes, we’re sensitive to budgets and small staffs, so we stay around to help you figure out how to get the work done. We know how important your downtown is to you. It is to us as well.
“Just want to thank you one more time for all the help you gave our business here on Greenfield Avenue. I have heard nothing but great things…The storefront looks fantastic!” –Dianne Eineichner, Executive Director of Downtown West Allis Business Improvement District
You have a website, and probably some social media platforms in place. Are they working? Who are your audiences? Are your messages getting to the right audiences and are they effective? Who’s your future customer/resident/workforce? How are you attracting them?
With so many moving parts and pieces in the world of marketing and communication, and often multiple target markets, it’s important to make sure your messages are on-point, and getting heard.
Our branding & marketing experts will evaluate what you’re currently doing and tell you if you’re moving in the right direction or need to make a course correction. We’ll look at all your communication vehicles – website, social media, email, newsletters, direct mail pieces – and determine if your messages are in sync, or if they’re full of “noise.” We all know it can be overwhelming and time-consuming with little reward if these mediums aren’t maintained and managed properly.
We’ll evaluate your logo, tagline, signage, icons, and graphics and determine if they’re effective in reflecting and supporting your community’s goals. Note: having a beautiful logo does not equal a healthy community!
Simply put, we’ll make sure you’re getting your bang for your buck when it comes to all your marketing and branding pieces.
What’s preventing your operation from reaching the next level? What can you do differently to increase sales and customer traffic? Find out with one of our audits.
This is an intense and powerful assessment that helps you understand the strengths, weaknesses, opportunities and blind-spots within your business. It’s a one-on-one, highly effective, eye-opening experience. You’ll get high level input, along with practical recommendations you can start tomorrow. You’ll receive a plan that helps you implement changes over time as cash flow allows.
This audit includes evaluating your image/brand, building façade, and interior. Here is a sample of some of the items evaluated during an audit:
“We discussed everything Lyn told us during our consult and she provided great insight into how to make the building, stores, layout and ambiance more attractive to customers. We have to say, it was incredibly cheap and probably one of the best investments we have made in the last two years. Lyn could tell what we wanted to do in both stores and then gave us some great ideas on how to go full circle. She said we are like others in the retail world where we get 60 percent there and then hit the wall with new ideas. That is where she guided us to compete the final 40 percent.” –Chris Olsen, Owner of Northwoods Promotions and Apparel, Rice Lake