Founder’s Bio

Lyn Falk, President and Founder


Lyn is the founder of Retailworks, Inc. – an award-winning branding, design, and consulting firm specializing in retail, corporate, and hospitality spaces.

Business Owner — Registered Interior Designer

Lyn Falk has devoted over 30 years to teaching and helping retailers and business professionals build healthy, purposeful and productive spaces that move hearts, minds & merchandise.

Her expertise in retail design, business, science, consumer behavior and environmental psychology has helped her develop designs that not only meet but often exceed her client’s projected goals/sales.

Lyn’s clientele represents over 35 different retail industries including heavy hitters such as Allen Edmonds, Aveda, Breadsmith, Covenant Healthcare (now Wheaton Franciscan Healthcare), Harley-Davidson, the Kohler Company, Mercury Marine, Miller Brewing Company, Road America, S.C. Johnson, and Sears. Hundreds of independent retailers have benefited from her expertise as well.

Her work demonstrates the positive influence a well–designed environment has on a business’s bottom line.

Lyn bio photo
Lyn Falk Timeline

Lyn started Retailworks, Inc and quickly built it into an award winning, nationally recognized boutique design firm which achieved over a million in sales within the first five years.

Lyn Falk Timeline

Lyn founded Solterra Studios – a division dedicated to helping raise public awareness to the importance and benefits of creating, living and working in beautiful, healthy, sustainable environments.

Lyn Falk Timeline

Lyn created, wrote and produced “Healthy Style,” a one hour special for public television on healthy, eco-friendly design & living. It aired on Milwaukee Public Television in the fall of 2006 and aired on over 90 stations nationwide via American Public Television.

Lyn Falk Timeline

Lyn co-produced “Nature in the City”, a documentary on Urban Ecology Center, which was nominated for a Midwest Emmy.

Lyn Falk Timeline

Lyn started “I LOVE That Display!”, a rapidly growing visual merchandising & display division. Her team of display artists provides branded and seasonal displays for corporate environments, and thought-provoking, attention-getting displays for retail environments.

Speaker | Author | Consultant

Lyn Falk has taught at the University of Wisconsin – Madison in the Retail Department, and has developed course curriculums for senior level university students, manufacturers, and retailers and CEU courses for interior designers. She has spoken to thousands of professionals, citizens and students, and her work has been acknowledged over 150 times in over 80 different publications. 

Lyn has served as a speaker and consultant for the National Main Street Center for almost 20 years. She has worked with over 55 communities, helping them define and strengthen their mission, identity, and retail/business districts in an effort to combat competition in urban sprawl.

Lyn authors trend-setting and “How To” articles for numerous trade publications. She wrote a comprehensive store design workbook, entitled, “Designs that Move Minds & Merchandise”, and wrote a popular column called, “Conscious Spaces”, that ran for 8 years in the Outpost Exchange, a publication on holistic living.

Lyn spent two years co-developing and co-teaching a program that addressed the American with Disabilities Act, helping retailers and shopping center personnel cost-effectively accommodate customers with physical and mental challenges.

Her message challenges existing perceptions and strives to inspire new ideas that work in harmony with our rapidly changing world. After hearing her speak, you’ll never look at your built environment the same way again. (Click here for a list of speaking topics and speaking engagements.)

Falk with client


She earned a Bachelor of Science degree from the University of Wisconsin in 1983, with a double major in interior design and art. She has completed the coursework for a master’s degree in business and design from the same university. She turned her thesis on consumer behavior and the retail experience into a comprehensive workbook for retailers.

Licenses and Affiliations

Registered Interior Designer in the State of Wisconsin, 1997 – Present.
Associate member of International Interior Design Association, 1995 – Present.
Ms. Falk serves on numerous business, educational and civic boards.

Lyn Falk Certification

Available Upon Request - A Complete Portfolio and List of:

  • published works and notable acknowledgments
  • speaking engagements
  • elected and honorary positions
  • design awards
  • clients and client references


Lyn 40 over forty

Contact Lyn Directly


262.238.1860 x 102