Look around you, and everyone you see is probably in some way connected to a smartphone, whether they’re using it or they simply have it in arms reach. Many people have their phones next to them 24 hours a day (if you use your phone as your alarm clock, we’re looking at you!). Phones have become more than just a product. They’re an extension of us, and it shows. According to Google, we check our phones 150 times per day. Our smartphones have become so integral to our lives that they have changed the way we behave.
For example, smartphones make it easier for people to take immediate action. When searching on mobile, people are 20% more likely to make an impulse purchase. Mobile use has also changed our expectations. Today, we expect websites to be mobile optimized and quick to load. When a business’s site does not meet expectations, they can lose potential customers, fast.