Our entire design philosophy comes down to understanding and responding to energies and the immutable Laws of Nature – how we as humans, and then as consumers, react to all the variables that bombard us in a built environment. Manipulating these variables to get a desired outcome is what we do.
-Lyn Falk founder/owner
According to consumer neuroscience research, our brains react to stimuli in milliseconds. Milliseconds.
Up to 85% of our purchase decisions are made with our right brains, the side of the brain that processes information in a holistic, emotional, and intuitive (subconscious) way.
At Retailworks, we leverage this knowledge by combining beautiful, functional commercial interior designs with the neuroscience behind consumer psychology. In other words, we use smart interior design and brand identity to influence the consumer’s behavior.
We understand how certain colors, shapes, textures, sounds, and aromas, affect consumer behavior. For instance, color is simply wavelengths of energy. We react differently to the longer wavelengths that make up the color red than we do to the short wavelengths of blue. These energetic waves hit our eyes which send a message to our brain which in turn signals our body to react in a certain way (red activates, blue calms). The same goes for sound waves that hit our ears, and aromas/odors in volatile air molecules that hit our olfactory sense. The energy pattern of every sound and odor affects us differently. Understanding how and why we react to these energy patterns enables us to create a design that will produce the results we want.
Why do we interpret squares different from circles, and feel one way in a space with a low ceiling and another way in one with a high ceiling? Because our reptilian brain (which is still alive and well) developed thousands of years ago to respond to our natural surroundings in a way that would ensure survival. Many of these built-in intuitive responses explain why we react to our surroundings in certain ways. This is the basis of biomimicry and biophilia two fields of study that support and aid our design decisions.
Our cultural experiences also influence how we interpret our surroundings. These are what we call “learned responses” to our environment. This is why a thorough understanding of your target market is critical to creating a design and space in which your customers will respond positively and engage emotionally.
According to consumer neuroscience research, our brains react to stimuli in milliseconds. They are so in tune with what’s going on around us that the feelings that guide our behavior exist within our subconscious well before we’re even aware of them.
Up to 85% of our purchase decisions are made with our right brains, the side of our brain that processes information in a holistic, emotional, and intuitive (subconscious) way.
Are you selling your products and services in a way that takes this kind of decision making into account?
Call us to find our more about these fascinating and pertinent fields of study and how when they are applied correctly to 2-D and 3-D designs, we get the results we want.
Consumer behavior and environmental psychology
Physics, physiology, biophilia, biomimcry
Marketing and branding theory
Art & Design principles
Sell, motivate, and influence more.