Allen Edmonds, “An American Original,” has been handcrafting fine welded “Made in the USA” shoes since 1922. Their products are unsurpassed in quality, value and craftsmanship and reflect timeless elegance and enduring style. They are highly regarded here in the U.S. and worldwide. 

After an audit of one of their stores in Illinois, we were hired to help bring the Allen Edmonds’ “story” to life in other retail locations throughout the U.S. This included promoting the “212 step” process through which each shoe travels, the “Made in the USA” factor, the Master Shoe Fitter certification, their notable history, and identifying additional product offerings. This included identifying key focal points, developing branded signage and graphics, selecting photos for oversized applications, selecting key accent colors for walls, and creating custom displays.